Privacy Policy – Tracking & Advertising Technologies

Last updated: 11 September 2025

1. Introduction

We value your privacy and are committed to being transparent about the technologies we use. This section explains how we use cookies and similar technologies for advertising, analytics, and personalization when you visit our website.

When you visit our site, you are presented with a cookie consent banner powered by CookieScript. You can choose to accept or reject different categories of cookies. If you accept all categories, the technologies described below will be activated.


2. Consent Management

We use CookieScript to manage user consent in compliance with the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive. When you accept all cookies, the following consent states are applied:

 

ad_storage – Store and access information for advertising – Granted

analytics_storage – Measure and analyze site usage – Granted

ad_personalization – Show personalized ads – Granted

ad_user_data – Use personal data for advertising – Granted

functionality_storage – Enable site functionality – Granted

personalization_storage – Remember preferences – Granted

security_storage – Maintain security – Granted 



3. Technologies We Use

a) Google Ads (AdWords) Conversion Tracking & Remarketing

We use Google Ads to:

  • Measure the effectiveness of our advertising campaigns.
  • Show relevant ads to users who have visited our site (remarketing).

Data collected: IP address, browser/device information, pages visited, conversions. Provider: Google Ireland Limited. More info: Google Privacy Policy Opt-out: Google Ads Settings


b) Google Analytics

We use Google Analytics to understand how visitors interact with our site and improve user experience.

Data collected: Pages visited, time spent, device/browser type, approximate location. Provider: Google Ireland Limited. Retention: Data is retained for the period set in our Google Analytics account. More info: Google Privacy Policy Opt-out: Google Analytics Opt-out Add-on


c) Facebook Pixel (Meta Pixel)

We use the Facebook Pixel to:

  • Measure the effectiveness of our Facebook and Instagram ads.
  • Build audiences for future advertising.
  • Deliver personalized ads.

Data collected: Page views, conversions, browser/device info, hashed email (if provided). Provider: Meta Platforms Ireland Limited. More info: Meta Privacy Policy Opt-out: Via your Facebook account ad settings.


d) TikTok Pixel

We use the TikTok Pixel to:

  • Measure the performance of our TikTok ad campaigns.
  • Optimize ads for better targeting.
  • Build remarketing audiences.

Data collected: Page views, conversions, device/browser info, hashed identifiers. Provider: TikTok Technology Limited. More info: TikTok Privacy Policy Opt-out: Via your TikTok account ad settings.


4. How to Withdraw Consent

You can change or withdraw your consent at any time by:

  • Clicking the cookie settings link in the footer of our site.
  • Adjusting your browser settings to block cookies.
  • Using the opt-out links provided above for each provider.


5. Legal Basis

For visitors from the EEA, UK, and Switzerland, we process personal data for advertising and analytics only with your consent (Article 6(1)(a) GDPR). You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.